A young man and an elderly woman are smiling closely together on a gray couch, taking a selfie. The woman has gray hair, glasses, and is wearing a black and white polka dot shirt. The young man has dark hair and is wearing a dark patterned shirt.

Skills

Creative Direction
Copywriting
Branded Content
Leadership in talent development

Companies

  • Sancho BBDO / 2018 to Date

  • Ogilvy / Bogotá / 2017

  • Sancho BBDO / 2015 to 2017

  • Leo Burnett / Bogotá / 2012 to 2015

Hi, stranger!
That’s me in the photo with my lovely grandma. True story: we adore each other, but no, we didn’t plan to wear the same shirt or get matching hairstyles. Pure coincidence, pure magic.

I’m Camilo Torres—yes, like the guerrilla priest or the Colombian liberator. And yes, I’ve heard the joke a thousand times. The truth? I’m way less pretentious than either of them. I’m a creative with 13 years of experience, hotdog addict, and unapologetic cat lover. (Shoutout to Zeta and Dynamo, my two furry roomies)

Right now, I’m having a blast as Creative Director at Sancho BBDO.

I believe communication should be powerful, exciting, and a little bit unpredictable. My mission? To create integrated ideas that cut through the noise, spark emotions, and make people think, feel, or act differently—whether for a brand, an idea, or a cause.

I love dreaming up content and campaigns that don’t just live inside media or tech, but escape them—sometimes even turning into actual news.

Along the way, I’ve collaborated with brands like Pepsi, Doritos, Manzana Postobón, Colombiana La Nuestra, Tide, DIRECTV and many others.

My work has been recognized with multiple creativity awards, including a Cannes Lions Grand Prix (the first one for Colombia), plus honors from Clio, One Show, London International, New York Festivals, and Effies, among others.

AWARDS & RECOGNITIONS

JURY

👨🏻‍⚖️ Effie Latam / Carpe Diem / 2024

CANNES LIONS X5

🏆 Grand Prix for Good / Cancertweets / 2014

🥇 Gold / Health & Wellness / Cancertweets / 2014

🎗️ Shortlisted / Health & Wellness / Cancertweets / 2014

🎗️ Shortlisted / Health & Wellness / Cancertweets / 2014

🎗️ Shortlisted / Branded Content / Cancertweets / 2014

ONE SHOW X3

🎗️ Merit Award / Interactive / Cancertweets / 2014

🎗️ Merit Award / Interactive / Cancertweets / 2014

🎗️ Merit Award / Interactive / Cancertweets / 2014

LONDON X3

🥈 Silver / Public Service / Cancertweets / 2013

🥉 Bronze / Direct / Cancertweets / 2013

🥉 Bronze / Guerrilla / Cancertweets / 2013

NEW YORK X3

🎗️ Shortlisted / PR / Cancertweets / 2014

🎗️ Shortlisted / Direct / Cancertweets / 2014

🎗️ Shortlisted / Digital / Cancertweets / 2014

WEBBY X1

🎗️ Honoree / Public Service & Activism / Cancertweets / 2013

EL SOL X6

🥇 Gold / Digital / Cancertweets / 2013

🥇 Gold / Health / Cancertweets / 2013

🥈 Silver / Integrated / Cancertweets / 2013

🥈 Silver / Direct / Cancertweets / 2013

🥈 Silver / Digital / Cancertweets / 2013

🥈 Silver / Promo & Activation / Cancertweets / 2013

EL OJO X5

🥇 Gold / PR / Cancertweets / 2013

🥈 Silver / Interactive / Cancertweets / 2013

🥈 Silver / Direct / Cancertweets / 2013

🥉 Bronze / Tercer Ojo (Titanium) / Cancertweets / 2013

🎗️ Shortlisted / PR / Alf Vuelve / 2014

WAVE X4

🥇 Gold / PR / Cancertweets / 2013

🥈 Silver / Design / Feel Light / 2019

🥈 Silver / Direct / Cancertweets / 2013

🥉 Bronze / Print & Publishing / Feel Light / 2019

FIAP X2

🥇 Gold / Direct / Cancertweets / 2013

🥈 Silver / PR / Cancertweets / 2013

EL DORADO X10

🥇 Gold / Outdoor / Heat Theory / 2022

🥇 Gold / Outdoor / Heat Theory / 2022

🥇 Gold / Media / Heat Theory / 2022

🥇 Gold / Cyber / Cancertweets / 2013

🥇 Gold / Media / Cancertweets / 2013

🥇 Gold / PR / Cancertweets / 2013

🥉 Bronze / Film / El rosa es otra cosa / 2022

🥉 Bronze / Creative Effectiveness / Cancertweets / 2014

🎗️ Shortlisted / PR / Independencia Grita Moda / 2019

🎗️ Shortlisted / Cultural Change / Independencia Grita Moda / 2019

EFFIE LATAM X3

🎗️ Shortlisted / Foods / Videoclip Store / 2021

🎗️ Shortlisted / Big Media Idea / Videoclip Store / 2021

🎗️ Shortlisted / Foods / Todo a Milton / 2021

EFFIE COLOMBIA X17

🥇 Gold / Long-term Success / Bretaña / 2025

🥇 Gold / Influencer Marketing / Así somos y punto / 2024

🥇 Gold / Non-Alcoholic Drinks / El rosa es otra cosa / 2023

🥇 Gold / Home and Building / Reenamórate de tu casa / 2016

🥈 Silver / Engaged Community / La Lorenzoneta / 2025

🥈 Silver / Influencer Marketing / La verdad y punto / 2025

🥈 Silver / Branded Content / Vuelve con ella / 2024

🥈 Silver / Innovation Solutions / ManiMoto Vs. Doritos / 2022

🥈 Silver / Big Media Idea / Flamin' Hot / 2022

🥈 Silver / Experiential Marketing / Flamin' Hot / 2022

🥈 Silver / Big Media Idea / Cancertweets / 2013

🥈 Silver / Household Supplies / ¿Quién será la dueña del brassier percudido? / 2014

🥉 Bronze / Branded Content / Así somos y punto / 2024

🥉 Bronze / Fashion / NafNaf X Bretaña / 2024

🥉 Bronze / Snacks / Videoclip Store / 2022

🥉 Bronze / Snacks / Flamin' Hot / 2022

🥉 Bronze / Household Supplies / Villa Blanca / 2015

EFFIE MÉXICO X2

🥈 Silver / Cleaning Products / Villa Blanca / 2014

🥉 Bronze / Media Innovation / Villa Blanca / 2014

GPC LEO BURNETT

🎱 Ball / Cancertweets / 2013

PUBLICATIONS X2

🏅 Lürzer's Archive / Pepsi Feel Light / 2019 Vol1

🏅 Lürzer's Archive / Lucky Numbers / 2019 Vol3

Email
camiloooto@icloud.com

Whatsapp
+57 3006769984