With 20 undefeated matches, the country was more than excited about the Colombian National Football Team. However, there were still a few who didn’t believe in the team. Inspired by a very Latin expression, “jumping on the bus,” Colombiana created a campaign that turned skeptics into new fans of the national team. This bus was driven by the head coach of the Colombian National Team, Néstor Lorenzo, which turned our bus into “La Lorenzoneta” a bus that the entire country got on board.